Army Recruitment Propaganda through the ages

19th Century

And a crown to drink his majesty’s health

Date Created/Published: circa 1800
Summary: Ten Guineas Bounty and a crown to drink his Majesty’s Health. Wanted to complete a company in His Majesty’s Fourth or King’s Own Regiment of Infantry……


[Image src]


To Arms! To Arms

Date Created/Published: 1862
Summary: Southern Army recruitment poster; Floyd County, Virginia; War of Northern Aggression.




20th Century

Destroy the mad brute

Date Created/Published: Dated ca 1917.
Summary: “DESTROY THIS MAD BRUTE – Enlist U.S. Army” is the caption of this World War I propaganda poster for enlistment in the US Army. A dribbling, moustached ape wielding a club bearing the German word “kultur” and wearing a pickelhaube helmet with the word “militarism” is walking onto the shore of America while holding a half-naked woman in his grasp (possibly meant to depict Liberty). This is a US version of an earlier British poster with the same image. 


destroy this mad brute ww2 army recruitment poster

If the cap fits you, join the army to-day

Date Created/Published: London : Parliamentary Recruiting Committee, 1915
Summary: Poster showing a military hat.

If the cap fits you army recruitment poster

Attention! … Canadian Grenadier Guards now recruiting

Date Created/Published: Montreal : Southam Press Limited, [between 1914 and 1918]
Summary: Poster shows two soldiers, in profile, standing at attention.

87th Overseas Battalion recruitment poster

The Second Artillery 1840-1917 needs 200 real men–Will you be one?

Date Created/Published: Philadelphia : Committee of Public Safety, Department of Military Service, [1917]
Summary: Poster is text only. Forms part of: Willard and Dorothy Straight Collection.
the second artillery needs 200 real men - army recruitment poster

21st Century

Become a modern day knight

Date Created/Published: 2007
Summary: Shows an Australian army sniper.

Australian Army Recruitment Poster